Nicole Blair Wear


Hi, My name is Nicole Busch.  I am the creator of Nicole Blair Wear.  For the longest time, I had “fake confidence” on the outside, I looked confident, but internally I struggled. Never knowing where I belonged, moving around a lot, putting up walls... I hid behind a fake smile & fake confidence. ⠀

Clothes helped with that. At one point in my life, I had a rule that I would never wear the same outfit twice (how INSANE is that!) I was getting attention for my outfits and people started expecting something new. I fed into that sickness, and the less confident I felt, the more expensive the label became. ⠀

I share this because women everyday HIDE behind clothes! If you gain weight, you wrap yourself up, if you’re sad, you wear all black, if you’re trying to “fit in” you buy the latest trend. It’s been happening for years to all of us!⠀

I found my confidence through hard work, life experiences, my career, and my CLOSET! I stopped showing up as others thought I should, and I started showing up as my authentic self- it was then that I became confident!⠀

“It’s so much more than clothes” you’ve probably heard me say that a million times and I will keep saying it! It’s through clothes that you can explore and get to know WHO you are and what you bring to the table!⠀


It’s been a long time since I’ve had so much inner peace. I’ve always been a happy-go-lucky person, but the more I take care of myself, set boundaries, and LET GO, the more childlike I feel!

Our energy attracts energy. The more we pour into ourselves, the better we become, the better our relationships become.